Among social networks, Facebook is the undisputed king. The whopping 3.2 million likes and comments posted on the social networking site every day.
From the first quarter of 2016, Facebook had 1.65 billion monthly active users. In the 3rd quarter of 2012, the number of active Facebook users had surpassed one billion. Active users are those who have logged into Facebook during the last 30 days.
Here it is how to harness these users with a Facebook page that will build fans and customers.
Creating a fan page on Facebook.
Creating your Facebook fan page is the first step in Facebook marketing. Create a fan page on Facebook as a way to keep in touch with your customers. Use the channel to build your brand and to gain the ability to respond quickly to customer feedback, comments and questions.Here is a characteristic description (courtesy: Facebook pages). When completed, your Facebook fan page should look like this:
Your Facebook page would be a dynamic and interactive digital hub for your brand name. Here it is how to start.
Step 1: Choose a category and page name.
Choosing the correct category and the name of the page helps your fans, customers and potential customers to easily find. It also allows those who do not know about it instantly discover who you are and what you do. Picking up the right category and the name of the page also helps with SEO (search engine optimization) and allows greater visibility and traffic from search engines.These are the six types of fan pages on Facebook that you can choose.
- Local business
- Company organization or institution
- Brand or Product
- Artist, band or public figure.
- entertainment
- Cause or Community
MarketingGum marketing site has more than each page type means and how to choose the right one. But unless you are an artist, musician, public or in the entertainment industry figure, most likely you will be choosing one of the top three.
Important: You can change the name and category of your Facebook fan page later, but you can not change the page type, so choose carefully.
Step 2: Add logo and other images to your fan page.
Then you will need to upload your logo and some images. Suppose you've been marketing your business for some time through multiple channels. You want to keep your consistent logo. Your photos should give visitors an immediate understanding of your business and the products or services offered.Check out how big brands like Adidas and CNN logo and photos have been used to build their brands.
Step 3: fill in the details. Let the world know what your page is about.
Fill out the basic info about your company and add your website URL. Think of Facebook as a social window to your business. What you type here helps create first impressions. So use the personality and the right voice to represent your business well.Step 4: Set the URL for an easier to remember Facebook address.
Facebook gives automatically a dedicated URL for your Facebook fan page. However, the original (default URL) is a jumble of numbers, characters and strange symbols nobody could remember. Instead, claim the URL of vanity and change the direction of the page to be more descriptive of your business. This will make it easier to remember and to encourage later.Step 5: Working on a cover photo.
Think flexible cover photos as billboards. You can change the photo as many times as you want. The cover photo is 851 by 315 pixels of standard size. And it will be the first impression visitors get of your brand on Facebook. These are some of the options that can be considered.- Photo of people using your product.
- Custom graphics or photos that tell a story about your company or brand.
- Other materials related to the product or service: the album artwork for musicians, a menu for restaurants, etc.
- A creative mix of images and graphics, perhaps incorporating both the image of your photo and cover, which tells you something interesting about your business or simply draws attention.
The Facebook timeline on your fan page is at the heart of engagement and brand building for your business. This is where it all starts.